Private Label Bottled Water is one of the most cost effective advertising vehicles (volume pricing runs about .50/bottle) if a quality brand image is created. The trick when using private labeled bottled water is to create an attractive label with a crisp message and wrap the message in quality packaging.
Quality packaging pays significant dividends. Packaging, in the form of a well designed attractive bottle imparts a strong but subtle message that your product is worth a premium prices. If quality is not restated time and time again. You will be forced to sell on price and your advertising dollars will be wasted.
Professional design is the next element that attracts the eye of the customer. A quality design statement re-certifies the quality image and design of the bottle and serves to emphasize that your brand and product are better than the competition.
When one looks at a best insulated water bottle of private label bottled water, and the branding message is printed on an amateur designed label printed on cheap water soluble paper, a lasting impression of low quality is created - not only for the label and the bottle but for the brand message contained on the label.
The last but not least element of quality is the quality of the water contained in the bottle. All tap water tastes terrible and spring water is often as bad. The only water that maintains a level of consistent high quality is 100% pure purified water.
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Good tasting purified water encourages the drinker to carry the bottle and greater exposure of the message on the bottled is assured. And, if the consumers like the taste of the water he is more than likely say where he received the water bottle and make a word of mouth endorsement of the message on the bottle.
A smartly designed private label bottled water program is ideal for small to medium sized businesses and is also complimentary as part of a major campaign for larger businesses.
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